# Roofing postcards: 12 offers and designs that get calls > A roofing postcard gets about three seconds between the mailbox and the recycling bin. These twelve designs earn the fourth second. Each one is a template in Mailr's Design Studio, seeded from your brand, but the ideas work on any card. *Guide · Roofing · Mailr — getmailr.com* ## Start with the front The front of a roofing postcard decides whether it gets read. Stock photos of roofs do not; the homeowner has seen a thousand of them. Three things do: a picture of their own house, a picture of a neighbor's house they recognize, or a headline about weather they just lived through. Every idea below leads with one of those. ## The twelve - **Their house, new roof on it**: The front is an AI render of the recipient's own home with your roof installed. Recognizable in the mailbox before they've read a word. Mailr's Home Render card. Mail it to the neighbors of every job. - **"Hail was reported on your street on [date]"**: Specific date, specific street, free inspection. Mail it inside two weeks of the event to the storm polygon, filtered by roof age. The counter to the door-knocker. - **What damage looks like from the ground**: Three photos: lifted shingles, granule loss in the gutter, dented vents. Homeowners can't see their roof; show them what to look for from the driveway. Offer the inspection. - **"Your policy may cover this roof"**: Plain-English explanation that storm damage is typically an insurance claim, not a cash purchase. Leads with the deductible, not the roof price. Highest-intent card in a storm market. - **"We meet the adjuster with you"**: The card is about the process: documentation, the adjuster meeting, supplementing. For homeowners who know they have damage and are scared of the claim. - **"We just replaced the roof at 12 Elm"**: A photo of the finished job around the corner, the street name, and the crew. Social proof they can walk past. Triggered from the CRM the day the job closes. - **A note, not an ad**: A handwriting-style front: "Hi neighbor, we were on your street this week…" Reads as personal, gets opened as personal. Works best as the second touch after a render card. - **"$500 off a full replacement through [month]"**: One number, one deadline. Best for retail seasons (spring, early fall) to a filtered neighborhood list of roofs 15 years and older. - **"Free roof estimate, in writing, in 24 hours"**: The promise is speed and a written number. For markets where homeowners have been burned by vague quotes. Pair with a QR to an instant-quote form. - **"No pitch. Just a roof check."**: Explicitly non-salesy: a free inspection with a photo report and no obligation. Converts the skeptics that the offer cards don't. - **License, years, and the crew's faces**: The trust card: license number large, years in the area, a real photo of the crew. Mail it first in a new territory, before the offer cards. - **The card that matches the sign**: Same design as the yard sign on the job. The neighbor sees the sign for a week, then the card arrives. Recognition does the work. ## What goes on the back, every time - One offer, one deadline. A card with three offers has none. - Your license number and one review line with a star rating. Roofing is a trust purchase. - One phone number, ideally tracked, so the call is attributed to the card. - A QR code that opens something about their house, not your homepage. In Mailr it opens a landing page built for that address, with their render on it and a short form. - The homeowner's address panel and your return address. The card is also a reminder that you are local. ## Sequence them The best results come from a cadence rather than a single card: the render card the week after a nearby job, the handwritten note two weeks later, and the offer card two weeks after that. Mailr's Auto Follow-Up mails the same homes on a schedule you set once, with a different creative per drop, and drops any home that lands on your do-not-mail list. ## Roofing postcards: common questions ### What size should a roofing postcard be? Mailr prints 6×9 cards, which is large enough for a house photo to be recognizable and a QR code to scan easily, and is the size the pricing is built around. Very small cards get lost; oversized cards cost more without a measurable lift. ### Should a roofing postcard show a price? Show a dollar-off amount or a financing line, not a full roof price. A specific discount with a deadline outperforms a vague "call for a quote," and a full price on a card invites comparison before you have inspected the roof. ### How do I get roofing postcard templates in my brand? Mailr's Design Studio seeds every template with your logo, colors, phone, and photos from your website, then lets you edit the copy and offer in clicks. The roofing set includes the storm, insurance, handwritten, and offer designs above. ## Build one of these in your brand. Sign up, type your website, and the Design Studio fills the templates with your logo, colors, and photos. [Get Started](https://app.getmailr.com/sign-up) ## Read next - [Roofing direct mail playbook](https://getmailr.com/blog/roofing-direct-mail): The list, the timing, the card, the tracking - [Design Studio](https://getmailr.com/product/design-studio): Describe the card. Watch it build itself. - [Auto Follow-Up](https://getmailr.com/product/auto-follow-up): Three touches to the same homes, set once [Get Started](https://app.getmailr.com/sign-up) · [Design Studio](https://getmailr.com/product/design-studio) --- Canonical page: https://getmailr.com/blog/roofing-postcard-ideas Site guide for agents: https://getmailr.com/llms.txt · Sitemap: https://getmailr.com/sitemap.xml