# Mailr — Their house. Your work on it. > Every postcard is a 1-of-1: the recipient's own home, rendered with your work installed, mailed with a tracking QR. Connected to your CRM in a few clicks. Mailr is a direct-mail automation platform for home-service contractors (roofing, permanent lighting, and more). It connects to the CRM a contractor already runs, and turns leads, estimates, and completed jobs into targeted postcards — including Home Render postcards where each recipient sees their own house with the contractor's work AI-rendered onto it. Every card carries a QR code that opens a landing page personalized to that home, and every scan, call, and closed job is attributed back to the campaign. ## First campaign in one sitting. Sign up, connect your CRM, and mail your past jobs' neighbors today. [Get Started](https://app.getmailr.com/sign-up) ## Explore - [Compare](https://getmailr.com/compare): Mailr vs the direct-mail alternatives, sourced - [Home Render Postcards](https://getmailr.com/product/home-render-postcards): Their house, your work on it - [Classic Postcards](https://getmailr.com/product/classic-postcards): Fixed designs, same targeting and tracking - [Design Studio](https://getmailr.com/product/design-studio): Describe the card. Watch it build itself. - [Landing Pages](https://getmailr.com/product/landing-pages): Every QR opens a page about their house - [Neighborhood Campaigns](https://getmailr.com/product/neighborhood-campaigns): Circle it on a map - [Reactivation](https://getmailr.com/product/reactivation): Your job history is a mailing list you already own - [Automations](https://getmailr.com/product/job-triggers): Mail that follows your trucks - [Auto Follow-Up](https://getmailr.com/product/auto-follow-up): Hit the same homes three times. Set it once. - [Attribution](https://getmailr.com/product/attribution): Know exactly what your mail made you - [Integrations](https://getmailr.com/product/integrations): 12 CRMs, connected in a few clicks - [Mailr vs DOPE Marketing](https://getmailr.com/compare/dope-marketing): Feature-by-feature, sourced comparison with DOPE Marketing - [Mailr vs SendJim](https://getmailr.com/compare/sendjim): Feature-by-feature, sourced comparison with SendJim ## Common questions ### What is Mailr? Mailr is a direct-mail platform for home-service contractors. It connects to the CRM you already run, turns your leads, estimates, and completed jobs into targeted postcards, then prints, mails, and tracks every card back to revenue. You design in the browser, approve once, and the mail runs itself. ### What is a Home Render postcard? A 1-of-1 card built for each recipient: Mailr takes publicly available imagery of that home and renders your work onto it — a new roof, permanent lighting — so the homeowner sees their own house finished, before they've hired anyone. The QR code opens a landing page built for their address, with that rendering of their home on it. ### Who is Mailr for? Home-service businesses that sell to homeowners. Roofing and permanent lighting are live today with vertical-specific templates and render styles; siding, painting, windows, solar, and landscaping are planned next. Classic postcards work for any trade right now. ### Which CRMs does Mailr connect to? Twelve natively: HubSpot, Housecall Pro, JobNimbus, AccuLynx, GoHighLevel, Leap, ProLine, RoofLink, PaintScout, Builder Prime, JobTread, and Service Fusion. Connection is an OAuth popup or an API key, and takes a few clicks. No CRM? A CSV upload works too. ### How much does it cost? You pay per card — no subscription, no contracts, no minimums. Home Render postcards run $1.35 down to $1.05 per card with monthly volume, Classic postcards $1.20 down to $0.90, with printing, postage, the landing page, and tracking included. Campaigns draw from prepaid credits you top up when you choose. The results calculator runs a month of that mail through your own job value, response rate, close rate, and gross margin, so you can see what the spend has to beat before you commit to it. ### How do campaigns get targeted? Three ways: circle a neighborhood on the map and filter homes by property facts like assessed value, year built, or square footage; mail the neighbors of your past jobs from CRM history; or set an automation so a CRM event — job completed, deal won — automatically mails the homes around that address. ### How do I know direct mail is working? Every card carries a tracked QR code, campaigns can use tracked phone numbers, and Mailr matches new CRM customers back against mailed addresses. The dashboard shows scans, calls, leads, and closed revenue per campaign — so mail is measured like a paid channel, not a leap of faith. ### How fast can I launch a campaign? One sitting. Sign up, connect your CRM, pick an audience, and approve the design — cards go to print as soon as the campaign launches, and trigger-driven cards print the next day after the event fires. ### Do I have to remember to send follow-ups? No. Auto Follow-Up re-mails the same homes on a schedule you set once — the classic three-touch cadence runs itself, priced up front and approved once, and any home added to your do-not-mail list is pulled from the remaining drops. ### Where does Mailr mail? Across the United States, with one flat set of per-card rates in USD. The company behind it is Mailr Marketing Inc., reachable at drake@getmailr.com. ### How is Mailr different from DOPE Marketing or SendJim? Three ways, sourced on the compare pages: no subscription (both competitors charge $99–$1,500 a month before the first card mails; Mailr charges $0 and prices per card), per-recipient imagery (they personalize with merge fields — a name, a street; Mailr renders the recipient's actual house), and attribution (QR scan to closed deal, plus geo matchback against mailed addresses). ### What happens when someone scans the QR code? They land on a page built for their address — their home's before-and-after render, your reviews, your license and brand, and a lead form. Submissions write into your CRM instantly, source-labeled, and the scan itself is logged against the campaign. ### Can I use Mailr without a CRM? Yes. Upload a CSV of past customers or addresses and everything else works the same — targeting, design, printing, landing pages, and tracking. Connecting a CRM later just automates the triggers and lead delivery. ### What data does Mailr keep about homeowners? Property facts, not people: assessed value, year built, square footage, lot size. No homeowner names are stored in prospecting data — mail is addressed to the resident — and any address can join a platform-wide do-not-mail list honored by every business that mails through Mailr. [Get Started](https://app.getmailr.com/sign-up) · [Book a Demo](https://getmailr.com/demo) --- Canonical page: https://getmailr.com Site guide for agents: https://getmailr.com/llms.txt · Sitemap: https://getmailr.com/sitemap.xml