# Permanent lighting direct mail with HubSpot > Most homeowners don't know the product exists until they see it on a neighbor's house. Mailr shows it to them on their own roofline, at dusk, in the pattern you'd actually install. Triggered from HubSpot: when an install is completed or a quote is accepted, the nearest homes get a card on their own. *Industries · Permanent Lighting · HubSpot · Mailr — getmailr.com* ## Permanent lighting direct mail that runs off HubSpot Mailr connects to HubSpot and turns the deals you already track into permanent lighting postcards. When an install is completed or a quote is accepted in HubSpot, Mailr mails the neighbors who will see the install lit up every night this winter. Each card is a Home Render: their own eaves lit at dusk in the pattern you sell, with a QR code unique to that house. Nothing changes about how you run HubSpot. Deals flow in the way they always have; the mail fires on its own, and the leads it generates land back in HubSpot as records you can work. ## How it connects to HubSpot 1. **Connect HubSpot** — An OAuth popup — approve access in HubSpot and you're connected. No private apps to build, no keys to find. 2. **Pick the trigger** — Choose the HubSpot event that means permanent lighting went on: Closed-won deal, Deal reaches a stage, New contact, Contact becomes customer, and more. Filter it if you want (only deals over $15k in the Roofing pipeline). 3. **Set the radius and the card** — Choose how many nearby homes to mail and which permanent lighting template to start from, in your brand. Approve once. Instant — HubSpot app webhooks fire within seconds, and an hourly sweep backstops everything, deduped. Nothing missed, nothing doubled. ## What HubSpot gets back - **Leads, written in**: Landing-page leads are created as HubSpot contacts at capture time — source-labeled “Mailr”, deduped by email, auto-retried on failure. Every lead and deal deep-links straight to the HubSpot record. - **Sold customers, removed**: The moment a deal hits Closed Won in HubSpot, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed. - **Reactivation**: Mailr imports your past deals and contacts from HubSpot — filtered by pipeline and stage, or since a date — then mails the nearest neighbors of every closed job. Your deal history becomes a mailing list you already own. ## Why permanent lighting mail should be triggered, not scheduled The best time to mail a roofline is the week the neighbors watched you do one. A truck in the driveway, a crew on the roofline, and then a card in the mailbox showing their own eaves lit at dusk in the pattern you sell: that sequence is what a trigger from HubSpot buys you, on every job, without anyone remembering to send it. Scheduled mail still has its place, especially in the fall run-up, when homeowners are deciding whether to hang lights one more year. Draw the area on the map, filter the homes by assessed value, year built, or square footage, and mail it, with a never-hang-lights-again offer with a fall install date on the card. Both kinds of campaign report scans, calls, and closed revenue back against the HubSpot records they produced. ## Permanent Lighting and HubSpot: common questions ### Do I need a developer to connect HubSpot to Mailr? Any tier with contacts and deals — including the free CRM. The integration uses standard HubSpot objects and connects over OAuth from the Mailr app listing, so there's nothing to install. ### Which HubSpot events can trigger permanent lighting mail? Closed-won deal, Deal reaches a stage, New contact, Contact becomes customer, Contact becomes lead. Each one can be filtered on the fields HubSpot already carries, so you can mail only the jobs worth advertising. ### How fast does a card go out after an install is completed or a quote is accepted? Instant — HubSpot app webhooks fire within seconds, and an hourly sweep backstops everything, deduped. Nothing missed, nothing doubled. Cards print the next business day after the trigger fires. ### What does the homeowner see when they scan the card? A landing page built for their address: their own eaves lit at dusk in the pattern you sell, your reviews and license, and a short form. The submission lands in HubSpot immediately, source-labeled Mailr, and the scan is logged against the campaign. ### Does Mailr keep mailing a home after HubSpot shows them as a customer? No. The moment a deal hits Closed Won in HubSpot, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed. ### What does permanent lighting direct mail cost through Mailr? You pay per card, with no subscription. Home Render postcards run $1.35 down to $1.05 per card with monthly volume, and Classic postcards $1.20 down to $0.90, with printing, postage, the landing page, and tracking included. ## Go deeper - [Mailr for Permanent Lighting](https://getmailr.com/industries/permanent-lighting): Most homeowners don't know the product exists until they see it on a neighbor's house. Mailr shows it to them on their own roofline, at dusk, in the pattern you'd actually install. - [HubSpot integration](https://getmailr.com/product/integrations/hubspot): Connect HubSpot with an OAuth popup and Mailr goes to work: deal-stage changes fire postcards into the right neighborhoods, landing-page leads write back as HubSpot contacts in real time, and closed-won customers stop getting mail automatically. - [Pricing](https://getmailr.com/pricing): Per-card rates and the volume tiers, no subscription. ## See a roofline in your service area rendered. Connect HubSpot, pick a completed job, and watch the card build itself. Or book a demo and we'll do it with you on the call. 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