# Auto Follow-Up

> Hit the same homes three times. Set it once. Pick a cadence when you build the campaign and every follow-up drop schedules, prints, and mails itself, priced up front and approved once.

*Product · Campaigns · Mailr — getmailr.com*

## One decision, not twelve

1. **Pick the cadence** — Single drop, 3 drops every 2 weeks (days 0, 14, 28), 4 drops monthly, or custom dates up to twelve drops. The same tiles sit in the campaign builder and the automation editor.
2. **Vary the creative per drop** — Drop one inherits the campaign. Every later drop can run a different template, and in the builder a different render style or landing page too.
3. **Approve once** — The review step prices every drop. The whole series is charged up front, one approval covers all of it, and each drop mails itself on its day.

## How a series behaves

- A different card per drop: each drop can use its own template; card size stays locked so the series reads as one campaign
- Dates are mail dates, not delivery dates; allow about a week, and the first drop can't be in the past
- The audience is set at drop one; later drops re-mail the homes selected for the first

## Do-not-mail is a hard line

One do-not-mail list, honoured in every who-to-mail mode. Add an address mid-series and its remaining drops are cancelled and refunded before they print. Every landing page carries an opt-out that adds the home for you, and a won deal in your CRM adds the customer to your suppression list for the next campaign.

- **12** — drops per campaign, maximum
- **1** — approval for the whole series
- **Up front** — pricing at your volume rate

## Common questions

### What if a home becomes a customer mid-series?

It keeps its remaining drops, because the series mails the audience selected at drop one. Future campaigns skip it: a won deal adds the customer to your suppression list.

### When is each drop charged?

Up front. Credits are held when you submit and each drop settles when it's produced. Anything not produced refunds itself.

### Do I get delivery confirmation?

Each drop moves from Printing to Mailed when the print partner accepts it into the mail stream, and every card's QR tells you the moment it was scanned. Delivery timing is the postal service's; allow about a week.

[Get Started](https://app.getmailr.com/sign-up) · [Book a Demo](https://getmailr.com/demo)

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