# Classic Postcards

> One design, every mailbox on the route. Your approved creative mailed to every home you pick, with the same targeting, automation, and per-home QR tracking as a Home Render campaign. Only the QR code changes from house to house.

*Product · Cards · Mailr — getmailr.com*

## How a Classic campaign happens

1. **Pick the design** — Start from a proven template, generate one in Design Studio, or upload the artwork you already have. One front, one back, approved once.
2. **Circle the route** — Draw the neighborhood or drop a radius, then filter the homes inside by year built, size, dwelling type, and owner-occupancy.
3. **Every card gets its own QR** — Printed and mailed as one design, with a QR code generated for each house. Scans, leads, and revenue roll up to the campaign.

## Two ways to get a Classic design

- Build it in Design Studio: pick a template from the library and your logo, colours, phone, and offer drop in from the brand kit, or describe the front and the studio composes front and back in a minute or two
- Upload your own artwork: bring the front and back you already run, place the QR box, and preflight checks the artwork before it can mail

## Same engine underneath

A Classic campaign runs on everything Mailr does for render campaigns. Only the front of the card is different.

- Neighborhood targeting, homeowner filters, and map drawing
- Automations and Auto Follow-Up (up to 12 drops) work identically
- Per-home QR tracking, the campaign landing page, and full attribution
- Delivery tracking and Do-Not-Mail suppression included

## Classic economics

$1.20 a card for the first 1,000 in a month, $1.00 to 2,500, $0.90 beyond, with printing, postage, delivery, the landing page, and tracking included. Tiers are marginal, there is no subscription or minimum, and every tier is $0.15 under the Home Render rate.

## When to choose Classic

- Brand-locked creative: strict brand guidelines, a franchise kit, or a design that already went through approvals
- Price-sensitive volume: big drops where the per-card price matters most
- Any trade, today: Home Render is live for roofing and permanent lighting; Classic runs for any home service now

## Common questions

### What actually changes from card to card?

The QR code and the address. The front and back artwork are your approved design, identical on every card, and each card's QR is generated for that house so a scan is attributed to that address.

### Can I use my own design?

Yes. Upload the front and back, place the QR box, and preflight checks the artwork against the print contract before the design can be activated.

### Do Classic cards still get tracked?

Fully. Every card carries a QR unique to that home, opens the campaign's landing page, and rolls up to the same scans, leads, deals, revenue, and ROAS reporting as a Home Render campaign.

### Can I switch between Classic and Home Render?

Yes. Both card types run on the same campaign setup. Pick the type when you build the campaign or the automation, and run both side by side if you like.

## Want the 1-of-1 version?

Home Render Postcards use the same campaign setup. The card just becomes their own house.

[Home Render Postcards](https://getmailr.com/product/home-render-postcards)

[Get Started](https://app.getmailr.com/sign-up) · [Book a Demo](https://getmailr.com/demo)

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