Direct mail, finally on autopilot

Their Home,
Your Work.

Connect your CRM and turn every lead, estimate, and job into personalized mail showing homeowners their actual home with your work visualized.

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TRIGGER

A job wraps up. Mailr already knows.

Connect HubSpot, JobNimbus, or Housecall Pro — completed jobs and won estimates kick off campaigns on their own.

The automation hub: connect HubSpot, JobNimbus, Housecall Pro, and moreCampaign targeting: a radius drawn around the job site on a satellite mapThe campaign's postcards: every recipient's own home on the front of their cardCampaign detail: recipients, cost, and every targeted home pinned on the mapTracking: QR scans, leads, deals won, revenue, and ROAS per campaign

WHY THE MAILBOX

Their inbox gets 157 emails a day.
Their mailbox gets two pieces of mail.

91%

of direct mail gets opened

email: ~21%USPS
6.0%

response to a 1-of-1 piece

static: 2.0% · email: 0.12%ANA/DMA
17 days

in the home, on average

an email lives secondsUSPS
$9–12

earned per $1 spent

$9.20 average, 2023 studyIndustry studies

1-of-1 cards personalized to every home

A campaign's postcards laid out in a grid — every card shows a different recipient's own home and street address
50 cards rendered — every home its own

AI Design Studio built for your brand, your offer

The design editor mid-edit: a handwritten-style roofing card on the canvas beside the chat panel where an edit is described and applied
Edit the copy, the offer, the photos — in clicks

Targeting precisely the right homes

The campaign targeting step: the drawing tools and filter criteria panel beside a satellite map with a 50-home radius drawn around a neighborhood
50 homes in radius · $67.50

Tracking that follows every dollar

The tracking dashboard: cards sent, amount spent, QR scans, ROAS, leads, deals won, revenue, and cost per scan
$6,750 in → $67,500 out · 10.0x ROAS

Triggers that fire when jobs finish

A live automation: Send Cards to Nearest 50 Houses on Won Deal, triggered from HubSpot
Deal won → campaign queued

Landing pages that show their home transformed

A campaign landing page: the recipient's own home rendered with a new roof above a See Your Roof's Transformation headline and a Get My Free Inspection button
Every QR opens their own page

A full hand,
right out of the box.

Jobs flow in. Campaigns fire out. Mailr connects to the tech you already run in just a few simple clicks.

See all integrations

THE MAILR DIFFERENCE

From one-design-for-everyone to a 1-of-1 in every mailbox.

The short version — full, sourced tables live on Mailr vs DOPE Marketing and Mailr vs SendJim.

DOPE MarketingSendJim With Mailr

Personalization

Personalized Home RendersNoNoAI render of each recipient's house, your work on it
AI Card Design$0.50/credit, 2 credits per card$299/card human design, 2–3 weeks125 designs/mo with the optional $50 sub

After the scan

Per-Recipient Landing PagesNoNoQR opens that home's own page — their rendering, lead form
Landing Page BuilderNoNoLead capture, leads written back to your CRM
Retargeting PixelsNoNoMeta, Google & HubSpot — retarget everyone who scans

Campaigns & CRM

Native CRM SyncManual field mappingVaries by CRMConnect and go. No field mapping needed — custom mapping optional

Attribution

Revenue Attribution (ROAS)Basic matchback reportNoDirect QR-to-deal tracking + geo matchback — separately or combined

Pricing & getting started

No Subscription Required$250/mo min, 90-day commitment$99–$599/mo before a card mailsPrepaid credits — pay for the mail
Self-Serve SignupNo14-day trialNo sales call — first campaign in one sitting

Competitor entries reflect public websites, documentation, and reviews as of August 2026.

First campaign in one sitting.

Sign up, connect your CRM, and mail your past jobs' neighbors today.

PROVEN TEMPLATES

Start from a proven design, apply your brand and offer in seconds.

Postcard front: WIND & HAIL DAMAGE REPORTED NEARBY beside an aerial view of the recipient's home, with a phone number and a scan code for a free inspection
Wind & hail
Postcard front: READ WHAT YOUR NEIGHBORS SAY ABOUT US over an aerial home shot, with a five-star review and a free-inspection call to action
Social proof
Postcard front styled as a handwritten note to a neighbor about a 20%-off roof repair, beside a taped photo of the home
Handwritten
Postcard front: DON'T PAY FOR A NEW ROOF, YOUR POLICY ALREADY DID, with a new-roof-paid-by-insurance coupon
Insurance
Postcard front: YOU MAKE ONE CALL, WE HANDLE THE REST, with insurance claim support and a scan-to-claim QR code
Claim support
Postcard front: a bold $500 OFF YOUR NEW ROOF coupon beside an aerial home shot and a free-inspection call to action
Offer led
Postcard front: FREE QUOTES, NO PRESSURE with a full roofing services list, financing terms, and a scan code
Services list
Postcard front: a bold $500 OFF YOUR NEW ROOF offer beside an aerial home shot with a new roof, a scan code, and a call-today banner
$500 off
Postcard front: YOUR NEIGHBORHOOD ROOFING SPECIALISTS with a storm-damage, roof-replacement, and leak-repair list, a free-inspection callout, and a scan code
Local experts
Postcard front laid out as a line-item roof estimate with a free-quotes, no-pressure banner and a scan-for-financing code
Estimate
Postcard front styled as a handwritten note from a local roofing crew, beside a taped photo of the recipient's own home
No pitch
Postcard front: YOU MAKE ONE CALL, WE HANDLE THE REST, with insurance claim support, an aerial home shot, and a scan-to-claim code
One call
Postcard front: ASK YOUR NEIGHBORS ABOUT US over an aerial home shot, pointing to the company's yard signs nearby, with a scan code
Yard signs
Postcard front: DON'T PAY FOR A NEW ROOF, YOUR POLICY ALREADY DID, with a new-roof-paid-by-insurance highlight and a phone number
Policy paid
Postcard front: HAIL HIT YOUR NEIGHBORHOOD — INSURANCE KNOWS, DO YOU? with a storm-damage free-inspection call to action and a scan code
Storm alert

Mailr, in plain words

What is Mailr?

Mailr is a direct-mail platform for home-service contractors. It connects to the CRM you already run, turns your leads, estimates, and completed jobs into targeted postcards, then prints, mails, and tracks every card back to revenue. You design in the browser, approve once, and the mail runs itself.

What is a Home Render postcard?

A 1-of-1 card built for each recipient: Mailr takes publicly available imagery of that home and renders your work onto it — a new roof, permanent lighting — so the homeowner sees their own house finished, before they've hired anyone. The QR code opens a landing page built for their address, with that rendering of their home on it.

Who is Mailr for?

Home-service businesses that sell to homeowners. Roofing and permanent lighting are live today with vertical-specific templates and render styles; siding, painting, windows, solar, and landscaping are planned next. Classic postcards work for any trade right now.

Which CRMs does Mailr connect to?

Twelve natively: HubSpot, Housecall Pro, JobNimbus, AccuLynx, GoHighLevel, Leap, ProLine, RoofLink, PaintScout, Builder Prime, JobTread, and Service Fusion. Connection is an OAuth popup or an API key, and takes a few clicks. No CRM? A CSV upload works too.

How much does it cost?

You pay per card — no subscription, no contracts, no minimums. Home Render postcards run $1.35 down to $1.05 per card with monthly volume, Classic postcards $1.20 down to $0.90, with printing, postage, the landing page, and tracking included. Campaigns draw from prepaid credits you top up when you choose. The results calculator runs a month of that mail through your own job value, response rate, close rate, and gross margin, so you can see what the spend has to beat before you commit to it.

How do campaigns get targeted?

Three ways: circle a neighborhood on the map and filter homes by property facts like assessed value, year built, or square footage; mail the neighbors of your past jobs from CRM history; or set an automation so a CRM event — job completed, deal won — automatically mails the homes around that address.

How do I know direct mail is working?

Every card carries a tracked QR code, campaigns can use tracked phone numbers, and Mailr matches new CRM customers back against mailed addresses. The dashboard shows scans, calls, leads, and closed revenue per campaign — so mail is measured like a paid channel, not a leap of faith.

How fast can I launch a campaign?

One sitting. Sign up, connect your CRM, pick an audience, and approve the design — cards go to print as soon as the campaign launches, and trigger-driven cards print the next day after the event fires.

Do I have to remember to send follow-ups?

No. Auto Follow-Up re-mails the same homes on a schedule you set once — the classic three-touch cadence runs itself, priced up front and approved once, and any home added to your do-not-mail list is pulled from the remaining drops.

Where does Mailr mail?

Across the United States, with one flat set of per-card rates in USD. The company behind it is Mailr Marketing Inc., reachable at drake@getmailr.com.

How is Mailr different from DOPE Marketing or SendJim?

Three ways, sourced on the compare pages: no subscription (both competitors charge $99–$1,500 a month before the first card mails; Mailr charges $0 and prices per card), per-recipient imagery (they personalize with merge fields — a name, a street; Mailr renders the recipient's actual house), and attribution (QR scan to closed deal, plus geo matchback against mailed addresses).

What happens when someone scans the QR code?

They land on a page built for their address — their home's before-and-after render, your reviews, your license and brand, and a lead form. Submissions write into your CRM instantly, source-labeled, and the scan itself is logged against the campaign.

Can I use Mailr without a CRM?

Yes. Upload a CSV of past customers or addresses and everything else works the same — targeting, design, printing, landing pages, and tracking. Connecting a CRM later just automates the triggers and lead delivery.

What data does Mailr keep about homeowners?

Property facts, not people: assessed value, year built, square footage, lot size. No homeowner names are stored in prospecting data — mail is addressed to the resident — and any address can join a platform-wide do-not-mail list honored by every business that mails through Mailr.

Their Home.
Your Work.

Connect your CRM, pick a neighborhood, and put a 1-of-1 card in every mailbox that matters. First campaign out the door in an afternoon.

No subscriptions · No minimum order size