Your numbers. Your neighborhood. The math.

Enter your job value, close rate, and margin. Mailr supplies one number — the cost of mailing Home Render postcards at your volume — and shows the break-even point and the projected month.

Your numbers

Cards / month

Avg job value

Close rate

Gross margin

Response rate

Home Render campaigns typically see 1–2%.

Break-even

5,000 cards · $5,700 mail spend · $1.14/card

1.6
jobs to cover the mail: 5.3
leads at 30% close: 0.11%
response rate: 1 in 947
cards per response

Projected month

5,000 cards at 1% response

Jobs won 50.0 leads → 30% close: 15.0
Revenue booked: $180,000
Gross profit @ 30%: $54,000
Mail spend: −$5,700
Net return after mail: $48,300

31.6× ROAS$114 per lead$380 per job

1.6 jobs pay for the month's mail.

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Mail spend uses the published Home Render tiers: $1.35 down to $1.05/card with volume, printing, postage, and tracking included, no subscription. Everything else is your assumption; results are expected values, not a forecast. Run the same month against DOPE or SendJim.