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One design. Every mailbox on the route.

Your approved creative, mailed to every home you pick. The targeting, the automation, and the per-home QR tracking all stay. Only the code on the card changes from house to house.

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ONE DESIGN · EVERY HOME ON THE ROUTEWhat do you sell?
The Robin's Nest Roofing estimate front: a line-item roof estimate with a free-gutters offer, a phone number, and a website
THE FRONT · NEVER CHANGES
The back of the same card: a handwritten note from the crew, a scan-for-your-free-quote QR, and the blank address panel
HOME 01 / 47 · 1809 SAVANNAH DR

The Estimate template from the library. Front and back are fixed art; the QR and the address are that house's own.

HOW A CLASSIC CAMPAIGN HAPPENS

Three steps between a design and a mailbox.

  1. 01

    Pick the design

    Pick a template or generate one in Design Studio, or upload the artwork you already have. One front, one back, approved once.

  2. 02

    Circle the route

    Draw the neighborhood or drop a radius, then filter the homes inside by year built, size, dwelling type, and owner-occupancy.

  3. 03

    Every card gets its own QR

    Printed and mailed as one design, with a QR code generated for each house. Scans, leads, and revenue roll up to the campaign.

THE CREATIVE

Two ways to get a Classic design.

Build it in Design Studio, or bring the artwork you already run. Either way it goes through the same print preflight before it can mail.

01

Build it in Design Studio

Pick a proven template from the library and your logo, colours, phone, and offer drop in from the brand kit. Or describe the front you want and the studio composes it, front and back, in a minute or two. A Classic front is fixed art, so it comes back the same for every home.

Front and back, brand kit applied
Design Studio

02

Upload your own artwork

Already have the creative? Upload the front and back, drop the QR box where you want it, and preflight checks the artwork before anything can ship.

The Estimate template's back with the upload preflight guides drawn on it: the trim line, the text-safe area, the postal keep-out corner, and the QR
Trim line Text-safe area Postal keep-out QR size

THE ARTIFACT

One front. A QR unique to every house.

Your approved design is printed on a 6×9 card, addressed to each home, and dropped in the mail. Front and back are identical from mailbox to mailbox; the QR and the address are that house’s own, so a scan is a scan from that address.

  • Your design on the front
  • A QR unique to that home
  • Printing, postage, and delivery included
The Hail alert template front: HAIL ALERT: YOUR NEIGHBORHOOD TOOK A HIT! with a free roof inspection, a $250 storm special, free gutters, and a phone number
The back of the same card: SCAN TO BOOK YOUR FREE INSPECTION beside the QR, roofing, siding, and gutters, and the address corner left blank

IN THE PRODUCT

Classic or Home Render is one choice in the campaign builder.

Same targeting step before it, same landing page and tracking after it. Pick the card type, pick the design, and the rest of the campaign is identical.

Classic Postcards · only the QR varies per house
1 creative

The design you approved on every card in the campaign. Only the QR changes.

BRAND-LOCKED
$0.15 less

Than a Home Render card, on every volume tier: $1.20 down to $0.90 a card, all-in.

THE LOWER PER-CARD PRICE
12 drops

Auto Follow-Up can re-mail the same homes up to twelve times. Set it once.

SAME AUTOMATION
CLASSIC

One approved creative

  • Your design on every card in the campaign
  • $1.20 to $0.90 a card, all-in, $0.15 under Home Render
  • Same targeting, triggers, and QR tracking
See pricing
HOME RENDER · 1 OF 1

Every card is their own house

  • The recipient’s home with your work rendered on it
  • A 1-of-1 design in every mailbox
  • Same campaign setup, switch any time
Home Render Postcards

SAME ENGINE UNDERNEATH

Only the front of the card is different.

A Classic campaign runs on everything Mailr does for render campaigns: the triggers, the follow-up cadence, the suppression lists, and the tracking that ties a scan back to a closed job.

Automations that fire when a job closes

A live automation: Send Cards to Nearest 50 Houses on Won Deal, triggered from the CRM
Won deal → the 50 nearest homes, your creative

Auto Follow-Up that re-mails the same homes

The follow-up drops setting: single drop, 3 drops every 2 weeks, 4 drops weekly, 4 drops monthly, above the exclusion lists that keep Do Not Contact addresses out
3 drops · every 2 weeks · set once

Tracking that follows every dollar

The tracking dashboard: cards sent, amount spent, QR scans, ROAS, leads, deals won, revenue, and cost per scan
$6,750 in → $67,500 out · 10.0x ROAS

WHEN TO CHOOSE CLASSIC

Three good reasons to run one creative.

Brand-locked creative

Strict brand guidelines, a franchise kit, or a design that already went through approvals. One creative, zero drift, on every card.

Price-sensitive volume

Big drops where the per-card price matters most. Classic is $0.15 less than Home Render on every tier, down to $0.90 a card.

Any trade, today

Home Render is live for roofing and permanent lighting. Classic runs for any home service right now, with the same targeting and tracking.

FROM THE LIBRARY

Fixed fronts, ready to run.

Every Classic template is a finished front with a matching back that carries the QR. Pick one and your logo, colours, phone, and offer drop in: the same handwritten-note and neighbors-say templates run here as roofing and as Mountainside Lights.

  • ESTIMATE · ROOFING
  • HAIL ALERT · ROOFING
  • HANDWRITTEN NOTE · LIGHTING
  • NEIGHBORS SAY · ROOFING
  • WIND & HAIL · ROOFING
  • ASK YOUR NEIGHBORS · LIGHTING
  • HANDWRITTEN NOTE · ROOFING
  • CONFIRMED HAIL · ROOFING
  • NEIGHBORS SAY · LIGHTING

QUESTIONS

The questions everybody asks.

What actually changes from card to card?
The QR code and the address. The front and the back artwork are your approved design, identical on every card in the campaign, and each card's QR is generated for that house so a scan is attributed to that address.
What does a Classic card cost?
$1.20 for the first 1,000, $1.00 for 1,001 to 2,500, $0.90 for beyond 2,500 cards a month, with printing, postage, delivery, the landing page, and tracking included. Tiers are marginal and there is no subscription or minimum. That is $0.15 less per card than Home Render on every tier.
Can I use my own design?
Yes. Upload the front and the back, place the QR box, and preflight checks the artwork against the print contract before the design can be activated.
Do Classic cards still get tracked?
Fully. Every card carries a QR unique to that home, opens the campaign's landing page, and rolls up to the same scans, leads, deals, revenue, and ROAS reporting as a Home Render campaign.
Can I switch between Classic and Home Render?
Yes. Both card types run on the same campaign setup: the same targeting, triggers, follow-up, and tracking. Pick the type when you build the campaign or the automation, and run both side by side if you like.
Which trades can run Classic?
Any home service. Home Render is live for roofing and permanent lighting today; a Classic campaign works for siding, painting, windows, solar, landscaping, HVAC, or anything else, with the same neighborhood targeting and per-home QR tracking.

Their Home.
Your Work.

Connect your CRM, pick a neighborhood, and put a 1-of-1 card in every mailbox that matters. First campaign out the door in an afternoon.

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No subscriptions · No minimum order size