Guides
Direct mail for contractors, written by a contractor: playbooks for roofing and permanent lighting, the math behind a campaign, and honest looks at the alternatives.
Roofing direct mail: the complete playbook
Who to mail, when, what the card should say, what it costs, and how to know it worked. Written by a contractor who runs it for his own companies.
RoofingRoofing postcards: 12 offers and designs that get calls
Storm alerts, insurance-paid, handwritten, neighbor proof, and the one-of-one render: what each roofing postcard says, when to send it, and what goes on the back.
Permanent lightingDirect mail for permanent lighting companies
The product sells itself once a homeowner sees it on their own house. Here is how to put that picture in their mailbox, and when. Written by the president of a permanent lighting company.
Home servicesHome services direct mail: a contractor's guide
Why the mailbox still beats the inbox for homeowners, the three lists every contractor already owns, what a campaign costs, and how to run it from the CRM so nobody has to remember.
CampaignsRadius mailing: postcards to the neighbors of every job
The highest-response campaign in home services is the one to the homes that watched your truck. How many, how soon, what the card shows, and how to make it automatic.
Campaign mathDirect mail ROI for contractors: the math
Cost per card, response, close rate, job value, margin: a 500-card month worked through by hand, and the break-even response rate that tells you whether to keep going.
AttributionDirect mail attribution: tracking a postcard to a closed job
QR codes, tracked numbers, and geo matchback: what each one catches, what it misses, and how to get a return-on-ad-spend number for every campaign.
AlternativesDOPE Marketing alternatives for contractors
Six direct-mail options for contractors compared with DOPE on pricing model, personalization, CRM triggers, and attribution. Sourced from each vendor's own site.
AlternativesSendJim alternatives for home-service businesses
Six direct-mail options compared with SendJim on pricing, personalization, CRM triggers, and attribution. Sourced from each vendor's own site.
SoftwareBest direct mail software for contractors
Seven platforms compared on the four things that matter to a contractor: does it run off the CRM, is the card about the homeowner, what does it really cost per card, and can it prove what it made.