Hit the same homes three times. Set it once.
Repetition is what makes mail work. Pick a cadence when you build the campaign and every follow-up drop schedules, prints, and mails itself, priced up front and approved once.
- Single DropMails once
- 3 DropsEvery 2 weeksTHE CLASSIC
- 4 DropsMonthly
- CustomPick your own dates
Each date is the day that drop is mailed, not the day it lands. Up to 12 drops per campaign.
ONE DECISION, NOT TWELVE
Pick the cadence. The drops handle themselves.
01
Pick the cadence
One tile in the campaign builder or the automation editor: single, three drops every two weeks, four monthly, or your own dates.
02
Vary the creative per drop
Drop one inherits the campaign. Every later drop can run a different template, and in the builder a different render style or landing page too.
03
Approve once
The review step prices every drop. The whole series is charged up front, one approval covers all of it, and each drop mails itself on its day.
HOW A SERIES BEHAVES
Every drop can sell differently. The series still reads as one campaign.
Each drop can use its own template, a built-in A/B angle across the series. Card size stays locked, so the series still reads as one campaign.
Each date is the day that drop is mailed, not the day it lands. Allow about a week for delivery, and the first drop can't be in the past.
Later drops re-mail the homes selected for the first, so the series stays a series. Nothing is re-selected mid-way.
DO-NOT-MAIL
A hard line, drop after drop.
One do-not-mail list, honoured in every who-to-mail mode. Add an address mid-series and its remaining drops are cancelled and refunded before they print. Every landing page carries an opt-out that adds the home for you, and a won deal in your CRM adds the customer to your suppression list for the next campaign.
- Future drops cancelled and refunded
- Honoured in every mode
- Opt-out on every landing page
IN THE PRODUCT
Four tiles under the audience. That’s the whole decision.
The same follow-up drops section sits in the campaign builder and in every automation, so a triggered campaign can carry a cadence too.
Presets cover the common cadences; custom dates go to twelve per campaign.
THE CEILINGCovers every drop in the series. No monthly re-decisions.
SET IT ONCEThe whole series is priced and charged when the campaign is created, at your volume rate.
PRICINGWORKS IDENTICALLY ON
Map campaigns, automations, and the tracking behind both.
QUESTIONS
The questions everybody asks.
- Which cadences can I run?
- Single drop, three drops every two weeks (days 0, 14, 28), four drops monthly, or custom dates, up to twelve drops per campaign. The same presets are in the campaign builder and the automation editor.
- Can each drop be a different card?
- Yes. Drop one inherits the campaign; every later drop can use a different template, and in the campaign builder a different render style or landing page as well. Card size stays locked across the series.
- What if a home asks not to hear from me mid-series?
- Add it to your do-not-mail list and its remaining drops are cancelled and refunded before they print. Do-not-mail is honoured in every who-to-mail mode, and the opt-out link on every landing page adds the home for you.
- What if a home becomes a customer mid-series?
- It keeps its remaining drops, because the series mails the audience selected at drop one. Future campaigns skip it: a won deal adds the customer to your suppression list.
- When is each drop charged?
- Up front. The review step prices every drop at your volume rate, credits are held when you submit, and each drop settles when it's produced. Anything not produced refunds itself.
- Do I get delivery confirmation?
- Each drop moves from Printing to Mailed when the print partner accepts it into the mail stream, and every card's QR tells you the moment it was scanned. Delivery timing is the postal service's; allow about a week.
Their Home.
Your Work.
Connect your CRM, pick a neighborhood, and put a 1-of-1 card in every mailbox that matters. First campaign out the door in an afternoon.
No subscriptions · No minimum order size


