Permanent lighting direct mail with GoHighLevel
Most homeowners don't know the product exists until they see it on a neighbor's house. Mailr shows it to them on their own roofline, at dusk, in the pattern you'd actually install. Triggered from GoHighLevel: when an install is completed or a quote is accepted, the nearest homes get a card on their own.
BEFORE
AFTERPermanent lighting direct mail that runs off GoHighLevel
Mailr connects to GoHighLevel and turns the won opportunities you already track into permanent lighting postcards. When an install is completed or a quote is accepted in GoHighLevel, Mailr mails the neighbors who will see the install lit up every night this winter. Each card is a Home Render: their own eaves lit at dusk in the pattern you sell, with a QR code unique to that house.
Nothing changes about how you run GoHighLevel. Won opportunities flow in the way they always have; the mail fires on its own, and the leads it generates land back in GoHighLevel as records you can work.
How it connects to GoHighLevel
- 01
Connect GoHighLevel
An OAuth popup — pick the HighLevel location, approve access, and you're connected. No keys to find.
- 02
Pick the trigger
Choose the GoHighLevel event that means permanent lighting went on: Opportunity created, Opportunity reaches a stage, Opportunity won, Contact created, and more. Filter it if you want (only opportunities over $15k in the Roofing pipeline).
- 03
Set the radius and the card
Choose how many nearby homes to mail and which permanent lighting template to start from, in your brand. Approve once. Instant — signed HighLevel webhooks fire within seconds, and an hourly sweep backstops everything, deduped. Nothing missed, nothing doubled.
What GoHighLevel gets back
Leads, written in
Landing-page leads are upserted as HighLevel contacts at capture time — source “Mailr”, tagged, your custom fields filled, deduped by email. Every lead deep-links straight to the contact in HighLevel.
Sold customers, removed
The moment an opportunity is won in HighLevel, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.
Reactivation
Mailr imports your won opportunities from HighLevel — by pipeline and stage, won or still open — then mails the nearest neighbors of every one. Your pipeline history becomes a mailing list you already own.
Why permanent lighting mail should be triggered, not scheduled
The best time to mail a roofline is the week the neighbors watched you do one. A truck in the driveway, a crew on the roofline, and then a card in the mailbox showing their own eaves lit at dusk in the pattern you sell: that sequence is what a trigger from GoHighLevel buys you, on every job, without anyone remembering to send it.
Scheduled mail still has its place, especially in the fall run-up, when homeowners are deciding whether to hang lights one more year. Draw the area on the map, filter the homes by assessed value, year built, or square footage, and mail it, with a never-hang-lights-again offer with a fall install date on the card. Both kinds of campaign report scans, calls, and closed revenue back against the GoHighLevel records they produced.
Permanent Lighting and GoHighLevel: common questions
Do I need a developer to connect GoHighLevel to Mailr?
Yes — Mailr installs per location, so each sub-account connects to its own Mailr workspace with its own pipelines, tags, and custom fields.
Which GoHighLevel events can trigger permanent lighting mail?
Opportunity created, Opportunity reaches a stage, Opportunity won, Contact created, Contact tag added. Each one can be filtered on the fields GoHighLevel already carries, so you can mail only the jobs worth advertising.
How fast does a card go out after an install is completed or a quote is accepted?
Instant — signed HighLevel webhooks fire within seconds, and an hourly sweep backstops everything, deduped. Nothing missed, nothing doubled. Cards print the next business day after the trigger fires.
What does the homeowner see when they scan the card?
A landing page built for their address: their own eaves lit at dusk in the pattern you sell, your reviews and license, and a short form. The submission lands in GoHighLevel immediately, source-labeled Mailr, and the scan is logged against the campaign.
Does Mailr keep mailing a home after GoHighLevel shows them as a customer?
No. The moment an opportunity is won in HighLevel, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.
What does permanent lighting direct mail cost through Mailr?
You pay per card, with no subscription. Home Render postcards run $1.35 down to $1.05 per card with monthly volume, and Classic postcards $1.20 down to $0.90, with printing, postage, the landing page, and tracking included.
Go deeper
Mailr for Permanent Lighting
Most homeowners don't know the product exists until they see it on a neighbor's house. Mailr shows it to them on their own roofline, at dusk, in the pattern you'd actually install.
GoHighLevel integration
Install Mailr from the HighLevel marketplace and it goes to work: opportunities moving through your pipeline fire postcards into the right neighborhoods within seconds, landing-page leads land in HighLevel as contacts, and won opportunities stop that home getting mail.
Pricing
Per-card rates and the volume tiers, no subscription.