Permanent lighting direct mail with Housecall Pro
Most homeowners don't know the product exists until they see it on a neighbor's house. Mailr shows it to them on their own roofline, at dusk, in the pattern you'd actually install. Triggered from Housecall Pro: when an install is completed or a quote is accepted, the nearest homes get a card on their own.
BEFORE
AFTERPermanent lighting direct mail that runs off Housecall Pro
Mailr connects to Housecall Pro and turns the jobs you already track into permanent lighting postcards. When an install is completed or a quote is accepted in Housecall Pro, Mailr mails the neighbors who will see the install lit up every night this winter. Each card is a Home Render: their own eaves lit at dusk in the pattern you sell, with a QR code unique to that house.
Nothing changes about how you run Housecall Pro. Jobs flow in the way they always have; the mail fires on its own, and the leads it generates land back in Housecall Pro as records you can work.
How it connects to Housecall Pro
- 01
Connect Housecall Pro
Paste an API key from Housecall Pro → My Apps → All Apps → API Key Management — validated live against your account before it saves, so a typo can't half-connect.
- 02
Pick the trigger
Choose the Housecall Pro event that means permanent lighting went on: Job created, Job scheduled, Job started, Job completed, and more. Filter it if you want (only completed jobs over $8k).
- 03
Set the radius and the card
Choose how many nearby homes to mail and which permanent lighting template to start from, in your brand. Approve once. Instant — signed Housecall Pro webhooks fire within seconds, and an hourly sweep backstops everything, deduped. Nothing missed, nothing doubled.
What Housecall Pro gets back
Leads, written in
Landing-page leads are created as Housecall Pro customers at capture time — “Mailr” as the lead source, deduped by email, anything that doesn't fit a field lands in the customer notes. Every lead deep-links straight to the customer in Housecall Pro.
Sold customers, removed
The moment an estimate is approved in Housecall Pro, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.
Reactivation
Mailr imports your past jobs and customers from Housecall Pro — by work status, or since a date — then mails the nearest neighbors of every one. The customers source remails your whole book, not just addresses with a finished job.
Why permanent lighting mail should be triggered, not scheduled
The best time to mail a roofline is the week the neighbors watched you do one. A truck in the driveway, a crew on the roofline, and then a card in the mailbox showing their own eaves lit at dusk in the pattern you sell: that sequence is what a trigger from Housecall Pro buys you, on every job, without anyone remembering to send it.
Scheduled mail still has its place, especially in the fall run-up, when homeowners are deciding whether to hang lights one more year. Draw the area on the map, filter the homes by assessed value, year built, or square footage, and mail it, with a never-hang-lights-again offer with a fall install date on the card. Both kinds of campaign report scans, calls, and closed revenue back against the Housecall Pro records they produced.
Permanent Lighting and Housecall Pro: common questions
Do I need a developer to connect Housecall Pro to Mailr?
An API key from Housecall Pro → My Apps → All Apps → API Key Management (admin access). Mailr checks it against your account before saving, then a 3-step confirm wizard shows real field samples from your own jobs.
Which Housecall Pro events can trigger permanent lighting mail?
Job created, Job scheduled, Job started, Job completed, Job paid, Job canceled, Estimate created, Estimate sent, Estimate approved, Invoice created, Invoice paid, Customer created, Customer updated. Each one can be filtered on the fields Housecall Pro already carries, so you can mail only the jobs worth advertising.
How fast does a card go out after an install is completed or a quote is accepted?
Instant — signed Housecall Pro webhooks fire within seconds, and an hourly sweep backstops everything, deduped. Nothing missed, nothing doubled. Cards print the next business day after the trigger fires.
What does the homeowner see when they scan the card?
A landing page built for their address: their own eaves lit at dusk in the pattern you sell, your reviews and license, and a short form. The submission lands in Housecall Pro immediately, source-labeled Mailr, and the scan is logged against the campaign.
Does Mailr keep mailing a home after Housecall Pro shows them as a customer?
No. The moment an estimate is approved in Housecall Pro, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.
What does permanent lighting direct mail cost through Mailr?
You pay per card, with no subscription. Home Render postcards run $1.35 down to $1.05 per card with monthly volume, and Classic postcards $1.20 down to $0.90, with printing, postage, the landing page, and tracking included.
Go deeper
Mailr for Permanent Lighting
Most homeowners don't know the product exists until they see it on a neighbor's house. Mailr shows it to them on their own roofline, at dusk, in the pattern you'd actually install.
Housecall Pro integration
Paste one Housecall Pro API key and Mailr goes to work: jobs, estimates, and invoices fire postcards into the right neighborhoods the moment they change, landing-page leads land in Housecall Pro as customers, and approved estimates stop that home getting mail.
Pricing
Per-card rates and the volume tiers, no subscription.