Permanent lighting direct mail with JobNimbus
Most homeowners don't know the product exists until they see it on a neighbor's house. Mailr shows it to them on their own roofline, at dusk, in the pattern you'd actually install. Triggered from JobNimbus: when an install is completed or a quote is accepted, the nearest homes get a card on their own.
BEFORE
AFTERPermanent lighting direct mail that runs off JobNimbus
Mailr connects to JobNimbus and turns the jobs you already track into permanent lighting postcards. When an install is completed or a quote is accepted in JobNimbus, Mailr mails the neighbors who will see the install lit up every night this winter. Each card is a Home Render: their own eaves lit at dusk in the pattern you sell, with a QR code unique to that house.
Nothing changes about how you run JobNimbus. Jobs flow in the way they always have; the mail fires on its own, and the leads it generates land back in JobNimbus as records you can work.
How it connects to JobNimbus
- 01
Connect JobNimbus
Paste an API key from JobNimbus → Settings → API — validated live against your account before it saves, so a typo can't half-connect.
- 02
Pick the trigger
Choose the JobNimbus event that means permanent lighting went on: Job reaches a status (any workflow), Estimate approved. Filter it if you want (only Completed jobs over $15k in the Roofing workflow).
- 03
Set the radius and the card
Choose how many nearby homes to mail and which permanent lighting template to start from, in your brand. Approve once. JobNimbus has no outbound webhooks, so Mailr sweeps your account every hour and fires anything new. Every event is deduped, so a re-sweep can never double-mail.
What JobNimbus gets back
Leads, written in
Landing-page leads are created as JobNimbus contacts at capture time — in the workflow and status you pick, “Mailr” as the lead source, the details as a note, deduped by email. Every lead deep-links straight to the contact in JobNimbus.
Sold customers, removed
The moment an estimate is approved in JobNimbus, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.
Reactivation
Mailr imports your past jobs and contacts from JobNimbus — by workflow and status, or since a date — then mails the nearest neighbors of every one. The contacts source remails your whole book, not just addresses with a finished job.
Why permanent lighting mail should be triggered, not scheduled
The best time to mail a roofline is the week the neighbors watched you do one. A truck in the driveway, a crew on the roofline, and then a card in the mailbox showing their own eaves lit at dusk in the pattern you sell: that sequence is what a trigger from JobNimbus buys you, on every job, without anyone remembering to send it.
Scheduled mail still has its place, especially in the fall run-up, when homeowners are deciding whether to hang lights one more year. Draw the area on the map, filter the homes by assessed value, year built, or square footage, and mail it, with a never-hang-lights-again offer with a fall install date on the card. Both kinds of campaign report scans, calls, and closed revenue back against the JobNimbus records they produced.
Permanent Lighting and JobNimbus: common questions
Do I need a developer to connect JobNimbus to Mailr?
An API key from JobNimbus → Settings → API. Mailr checks it against your account before saving, then a 3-step confirm wizard shows real field samples from your own jobs.
Which JobNimbus events can trigger permanent lighting mail?
Job reaches a status (any workflow), Estimate approved. Each one can be filtered on the fields JobNimbus already carries, so you can mail only the jobs worth advertising.
How fast does a card go out after an install is completed or a quote is accepted?
JobNimbus has no outbound webhooks, so Mailr sweeps your account every hour and fires anything new. Every event is deduped, so a re-sweep can never double-mail. Cards print the next business day after the trigger fires.
What does the homeowner see when they scan the card?
A landing page built for their address: their own eaves lit at dusk in the pattern you sell, your reviews and license, and a short form. The submission lands in JobNimbus immediately, source-labeled Mailr, and the scan is logged against the campaign.
Does Mailr keep mailing a home after JobNimbus shows them as a customer?
No. The moment an estimate is approved in JobNimbus, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.
What does permanent lighting direct mail cost through Mailr?
You pay per card, with no subscription. Home Render postcards run $1.35 down to $1.05 per card with monthly volume, and Classic postcards $1.20 down to $0.90, with printing, postage, the landing page, and tracking included.
Go deeper
Mailr for Permanent Lighting
Most homeowners don't know the product exists until they see it on a neighbor's house. Mailr shows it to them on their own roofline, at dusk, in the pattern you'd actually install.
JobNimbus integration
Paste one JobNimbus API key and Mailr goes to work: jobs reaching a status fire postcards into the right neighborhoods, landing-page leads land in JobNimbus as contacts, and approved estimates stop that home getting mail.
Pricing
Per-card rates and the volume tiers, no subscription.