Roofing direct mail with ProLine
Storm, retail, or restoration: every card shows the homeowner their own house with the new roof on it, and lands before the storm chasers knock. Triggered from ProLine: when a roof is completed or a deal is won, the nearest homes get a card on their own.
BEFORE
AFTERRoofing direct mail that runs off ProLine
Mailr connects to ProLine and turns the projects you already track into roofing postcards. When a roof is completed or a deal is won in ProLine, Mailr mails the 25 to 50 nearest roofs, plus the storm-hit neighborhoods you circle on the map. Each card is a Home Render: their own house with the new roof already on it, with a QR code unique to that house.
Nothing changes about how you run ProLine. Projects flow in the way they always have; the mail fires on its own, and the leads it generates land back in ProLine as records you can work.
How it connects to ProLine
- 01
Connect ProLine
No API key needed. Paste Mailr's webhook URL into ProLine → Integrations → API → Webhooks, and your Web Leads URL into Mailr — the wizard shows you both.
- 02
Pick the trigger
Choose the ProLine event that means a new roof went on: Project created, Project reaches a stage, Project won, Project completed, and more. Filter it if you want (only won projects over $15k).
- 03
Set the radius and the card
Choose how many nearby homes to mail and which roofing template to start from, in your brand. Approve once. Instant — ProLine webhooks (a two-minute setup Mailr walks you through) fire within seconds, and an hourly sweep backstops everything, deduped. Nothing missed, nothing doubled.
What ProLine gets back
Leads, written in
Landing-page leads post straight into ProLine's Web Leads at capture time — name, phone, email, address, and message, auto-retried on failure — so they land in your pipeline like any other web lead.
Sold customers, removed
The moment a quote is approved in ProLine, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.
Reactivation
Mailr keeps a running snapshot of every project and contact ProLine sends it, so Reactivation can import your past projects and contacts — by status, or since a date — and mail the nearest neighbors of every one.
Why roofing mail should be triggered, not scheduled
The best time to mail a roof is the week the neighbors watched you do one. A truck in the driveway, a crew on the roofline, and then a card in the mailbox showing their own house with the new roof already on it: that sequence is what a trigger from ProLine buys you, on every job, without anyone remembering to send it.
Scheduled mail still has its place, especially in storm season, when a hail or wind event puts every roof on the street in play at once. Draw the area on the map, filter the homes by assessed value, year built, or square footage, and mail it, with a free inspection or a claim-support offer on the card. Both kinds of campaign report scans, calls, and closed revenue back against the ProLine records they produced.
Roofing and ProLine: common questions
Do I need a developer to connect ProLine to Mailr?
Nothing but your ProLine login. Webhooks and Web Leads are both configured inside ProLine — the Mailr wizard shows you exactly where — so there's no API key to find and no developer involved.
Which ProLine events can trigger roofing mail?
Project created, Project reaches a stage, Project won, Project completed, Quote sent, Quote approved, Invoice sent, Invoice paid. Each one can be filtered on the fields ProLine already carries, so you can mail only the jobs worth advertising.
How fast does a card go out after a roof is completed or a deal is won?
Instant — ProLine webhooks (a two-minute setup Mailr walks you through) fire within seconds, and an hourly sweep backstops everything, deduped. Nothing missed, nothing doubled. Cards print the next business day after the trigger fires.
What does the homeowner see when they scan the card?
A landing page built for their address: their own house with the new roof already on it, your reviews and license, and a short form. The submission lands in ProLine immediately, source-labeled Mailr, and the scan is logged against the campaign.
Does Mailr keep mailing a home after ProLine shows them as a customer?
No. The moment a quote is approved in ProLine, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.
What does roofing direct mail cost through Mailr?
You pay per card, with no subscription. Home Render postcards run $1.35 down to $1.05 per card with monthly volume, and Classic postcards $1.20 down to $0.90, with printing, postage, the landing page, and tracking included.
Go deeper
Mailr for Roofing
Storm, retail, or restoration: every card shows the homeowner their own house with the new roof on it, and lands before the storm chasers knock.
ProLine integration
Point ProLine's webhooks at Mailr and it goes to work: projects, quotes, and invoices fire postcards into the right neighborhoods within seconds, landing-page leads land in ProLine through Web Leads, and approved quotes stop that home getting mail.
Pricing
Per-card rates and the volume tiers, no subscription.