What do I need to connect ProLine?

Nothing but your ProLine login. Webhooks and Web Leads are both configured inside ProLine — the Mailr wizard shows you exactly where — so there's no API key to find and no developer involved.

Which events can fire mail?

Every project, quote, and invoice event ProLine sends: created, stage changed, won, completed, quote sent or approved, invoice sent or paid — each with custom-field filters on top.

What does Mailr write back into ProLine?

Captured leads, through your ProLine Web Leads URL, so they arrive like any other web lead. Everything else is read-only: project, quote, and invoice events power triggers, Reactivation, and revenue attribution.

How fast do triggers fire?

Instant — ProLine webhooks fire within seconds of the event. Every event is deduped, so a resend can never double-mail.

Direct mail on autopilot for ProLine.

Point ProLine's webhooks at Mailr and it goes to work: projects, quotes, and invoices fire postcards into the right neighborhoods within seconds, landing-page leads land in ProLine through Web Leads, and approved quotes stop that home getting mail.

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CONNECTED · WEBHOOKS + WEB LEADS

Jobs inProLine activity fires campaigns automatically
Mail out1-of-1 cards to the homes that matter
Leads backCaptured leads write into ProLine instantly

Connected in a few clicks

HOW IT CONNECTS

Three steps, and the first one’s the hardest.

01
Connect
No API key needed. Paste Mailr's webhook URL into ProLine → Integrations → API → Webhooks, and your Web Leads URL into Mailr — the wizard shows you both.
02
Confirm
A 3-step confirm-only wizard shows real field samples from your own ProLine account — you see your actual data before anything runs.
03
Run
Reactivation, automations, and Auto Follow-Up are live immediately.

The Connect ProLine dialog in the Mailr app, opened from the ProLine tile on the connect hub — Step 1 — paste the webhooks + Web Leads and Mailr checks it against your account before saving.

The ProLine quick-setup wizard, step 2 of 3: where the job address lives in ProLine, confirmed before anything runs — Step 2 — the job address, read straight from ProLine’s own records and confirmed before anything runs.

WHAT FLOWS BOTH WAYS

Deep, not decorative. Four things run on the connection.

Part of Mailr’s 63 native trigger events across 12 CRMs — with revenue synced back so the attribution dashboard can put a dollar figure on every campaign.

Trigger events

Fire mail off real ProLine activity — 8 native events, each filtered by custom fields: “only won projects over $15k.”

Reactivation

Mailr keeps a running snapshot of every project and contact ProLine sends it, so Reactivation can import your past projects and contacts — by status, or since a date — and mail the nearest neighbors of every one.

Lead delivery

Landing-page leads post straight into ProLine's Web Leads at capture time — name, phone, email, address, and message, auto-retried on failure — so they land in your pipeline like any other web lead.

Auto suppression

The moment a quote is approved in ProLine, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.

InstantWebhooks fire within seconds; an hourly sweep backstops them
Attribution window180 days, last touch: the most recent mail to that address gets the credit
Read-only syncMailr only writes the leads you capture; nothing else is touched

PROLINE TRIGGER EVENTS

Mail that fires itself off ProLine activity.

Instant — ProLine webhooks (a two-minute setup Mailr walks you through) fire within seconds, and an hourly sweep backstops everything, deduped. Nothing missed, nothing doubled. Every event takes custom-field filters like “only won projects over $15k.”

Project created→ campaign fired

Project reaches a stage→ campaign fired

Project won→ campaign fired

Project completed→ campaign fired

Quote sent→ campaign fired

Quote approved→ campaign fired

Invoice sent→ campaign fired

Invoice paid→ campaign fired

+ custom-field filters on every event

The automation editor's ProLine trigger card: preset chips, the event, an optional filter, and a plain-English recap of what fires — The trigger card in the automation editor — one-click presets, the ProLine event, an optional filter, and a plain-English recap of exactly what fires.

QUESTIONS

The questions ProLine shops ask.

What do I need to connect ProLine?: Nothing but your ProLine login. Webhooks and Web Leads are both configured inside ProLine — the Mailr wizard shows you exactly where — so there's no API key to find and no developer involved.
Which events can fire mail?: Every project, quote, and invoice event ProLine sends: created, stage changed, won, completed, quote sent or approved, invoice sent or paid — each with custom-field filters on top.
What does Mailr write back into ProLine?: Captured leads, through your ProLine Web Leads URL, so they arrive like any other web lead. Everything else is read-only: project, quote, and invoice events power triggers, Reactivation, and revenue attribution.
How fast do triggers fire?: Instant — ProLine webhooks fire within seconds of the event. Every event is deduped, so a resend can never double-mail.

THE REST OF THE HAND