Roofing direct mail with RoofLink
Storm, retail, or restoration: every card shows the homeowner their own house with the new roof on it, and lands before the storm chasers knock. Triggered from RoofLink: when a roof is completed or a deal is won, the nearest homes get a card on their own.
BEFORE
AFTERRoofing direct mail that runs off RoofLink
Mailr connects to RoofLink and turns the jobs you already track into roofing postcards. When a roof is completed or a deal is won in RoofLink, Mailr mails the 25 to 50 nearest roofs, plus the storm-hit neighborhoods you circle on the map. Each card is a Home Render: their own house with the new roof already on it, with a QR code unique to that house.
Nothing changes about how you run RoofLink. Jobs flow in the way they always have; the mail fires on its own, and the leads it generates land back in RoofLink as records you can work.
How it connects to RoofLink
- 01
Connect RoofLink
Paste an API key from RoofLink → Company Settings → API Keys — validated live against your account before it saves, so a typo can't half-connect.
- 02
Pick the trigger
Choose the RoofLink event that means a new roof went on: Job reaches a status, Job approved. Filter it if you want (only approved jobs over $15k).
- 03
Set the radius and the card
Choose how many nearby homes to mail and which roofing template to start from, in your brand. Approve once. RoofLink has no outbound webhooks, so Mailr sweeps your account every hour and fires anything new. Every event is deduped, so a re-sweep can never double-mail.
What RoofLink gets back
Leads, written in
Landing-page leads are created as RoofLink jobs at capture time — the customer comes with it, your “Mailr” lead source attached, deduped by email. Every lead deep-links straight to the job in RoofLink.
Sold customers, removed
The moment a job is approved in RoofLink, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.
Reactivation
Mailr imports your past jobs and customers from RoofLink — by lead status and region, or since a date — then mails the nearest neighbors of every one. The customers source remails your whole book, not just addresses with a finished job.
Why roofing mail should be triggered, not scheduled
The best time to mail a roof is the week the neighbors watched you do one. A truck in the driveway, a crew on the roofline, and then a card in the mailbox showing their own house with the new roof already on it: that sequence is what a trigger from RoofLink buys you, on every job, without anyone remembering to send it.
Scheduled mail still has its place, especially in storm season, when a hail or wind event puts every roof on the street in play at once. Draw the area on the map, filter the homes by assessed value, year built, or square footage, and mail it, with a free inspection or a claim-support offer on the card. Both kinds of campaign report scans, calls, and closed revenue back against the RoofLink records they produced.
Roofing and RoofLink: common questions
Do I need a developer to connect RoofLink to Mailr?
An API key from RoofLink → Company Settings → API Keys. Mailr checks it against your account before saving, then a 3-step confirm wizard shows real field samples from your own jobs.
Which RoofLink events can trigger roofing mail?
Job reaches a status, Job approved. Each one can be filtered on the fields RoofLink already carries, so you can mail only the jobs worth advertising.
How fast does a card go out after a roof is completed or a deal is won?
RoofLink has no outbound webhooks, so Mailr sweeps your account every hour and fires anything new. Every event is deduped, so a re-sweep can never double-mail. Cards print the next business day after the trigger fires.
What does the homeowner see when they scan the card?
A landing page built for their address: their own house with the new roof already on it, your reviews and license, and a short form. The submission lands in RoofLink immediately, source-labeled Mailr, and the scan is logged against the campaign.
Does Mailr keep mailing a home after RoofLink shows them as a customer?
No. The moment a job is approved in RoofLink, that customer is removed from future mailing audiences. You never pay to advertise to someone you already closed.
What does roofing direct mail cost through Mailr?
You pay per card, with no subscription. Home Render postcards run $1.35 down to $1.05 per card with monthly volume, and Classic postcards $1.20 down to $0.90, with printing, postage, the landing page, and tracking included.
Go deeper
Mailr for Roofing
Storm, retail, or restoration: every card shows the homeowner their own house with the new roof on it, and lands before the storm chasers knock.
RoofLink integration
Paste one RoofLink API key and Mailr goes to work: jobs reaching a status fire postcards into the right neighborhoods, landing-page leads land in RoofLink as jobs, and approved jobs stop that home getting mail.
Pricing
Per-card rates and the volume tiers, no subscription.